{"id":2591,"date":"2022-03-28T17:10:31","date_gmt":"2022-03-28T15:10:31","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=2591"},"modified":"2022-05-13T15:59:14","modified_gmt":"2022-05-13T13:59:14","slug":"cest-quoi-un-chef-de-projet-en-agence-de-communication","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/cest-quoi-un-chef-de-projet-en-agence-de-communication\/","title":{"rendered":"C\u2019EST QUOI UN CHEF DE PROJET EN AGENCE DE COMMUNICATION\u00a0?\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2591\" class=\"elementor elementor-2591\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a7ac05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a7ac05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad48d82\" data-id=\"ad48d82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-519735b elementor-drop-cap-view-framed elementor-drop-cap-yes elementor-widget elementor-widget-text-editor\" data-id=\"519735b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le\u00a0chef de projet en agence de communication \u00a0conduit les\u00a0actions\u00a0qui lui sont confi\u00e9es : il pilote, coordonne, suit (technique et planning) et veille au respect des budgets pour le compte de son client.<\/p><p>Pour mener \u00e0 bien les projets\u00a0qui lui sont attribu\u00e9s, il va identifier les attentes et les besoins de son client au sein d&#8217;un brief afin de d\u00e9finir les objectifs. Une \u00e9tape indispensable \u00e0 la r\u00e9ussite d\u2019un projet.<\/p><ul><li>Se r\u00e9f\u00e9rer \u00e0 l\u2019article \u00ab\u00a0<a href=\"https:\/\/agence-puck.fr\/en\/news\/5-qualites-pour-faire-un-bon-brief-son-agence\/\">5 Qualit\u00e9s pour faire un bon brief<\/a>\u00bb<\/li><\/ul><p>Une fois le brief r\u00e9alis\u00e9, le chef de projet doit expliquer les enjeux et contraintes du projet aux \u00e9quipes en interne afin de r\u00e9ussir \u00e0 tirer le meilleur de chacun. Il fait ce travail au travers d\u2019une copy strategy, en fait c\u2019est la traduction du briefing client pour les \u00e9quipes. \u00c0 cette \u00e9tape le r\u00f4le du chef de projet est d\u2019\u00eatre capable d\u2019identifier les vrais objectifs et de ne garder que ce qui est essentiel au travail cr\u00e9atif.\u00a0<\/p><p>Il doit avoir la capacit\u00e9 \u00e0 s\u2019adapter aux nombreux sujets de la communication interne, aux campagnes de pub en passant par des actions de webmarketing ou de l\u2019identit\u00e9 visuelle et doit en outre \u00eatre un v\u00e9ritable coordinateur des ressources cr\u00e9atives et techniques d\u00e9di\u00e9es aux projets.\u00a0<\/p><p>Une fois la partie cr\u00e9ative r\u00e9alis\u00e9e, charge \u00e0 lui de r\u00e9aliser une recommandation pour proposer \u00e0 son client ces options cr\u00e9atives et la strat\u00e9gie d\u2019action. Il suivra alors la r\u00e9alisation du projet jusqu\u2019\u00e0 sa mise en place et relation avec son client.\u00a0<\/p><p><b>Charg\u00e9 de mener \u00e0 terme un projet, quel que soit son domaine d&#8217;ex\u00e9cution et de faire en sorte de s&#8217;assurer de son bon d\u00e9roulement, l&#8217;implication du chef de projet dans diff\u00e9rentes t\u00e2ches est n\u00e9cessaire \u00e0 son bon d\u00e9roulement et sera votre pilier pour mener \u00e0 bien un projet.<\/b><\/p><p>Parfois, afin d\u2019avoir des experts dans les diff\u00e9rents domaines, il existe diff\u00e9rents chefs de projet au sein d\u2019une \u00e9quipe\u00a0: chef de projet digital, 360\u00b0, print, \u00e9v\u00e9nementiel, etc, mais ont tous besoin de qualit\u00e9s premi\u00e8res\u00a0: relationnel, travail d\u2019\u00e9quipe et respect des d\u00e9lais. Toutefois, certains chefs de projets sont \u00e0 m\u00eame de mener des actions avec diff\u00e9rents domaines de comp\u00e9tence ce qui permet de cr\u00e9er des synergies.<\/p><p>Et \u00e7a tombe bien, chez Puck l\u2019agence nous mettons en exergue ces qualit\u00e9s dans tous nos projets\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e34945 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e34945\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2249352\" data-id=\"2249352\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49e1c86 elementor-drop-cap-view-framed elementor-drop-cap-yes elementor-widget elementor-widget-text-editor\" data-id=\"49e1c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Le vrai + d\u2019un chef de projet<\/strong><br \/><span>Plus il conna\u00eetra vos projets, mieux il conna\u00eetra votre business mod\u00e8le, plus il pourra vous proposer des actions marketing ou communication qui seront des leviers de business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le&nbsp;chef de projet en agence de communication &nbsp;conduit les&nbsp;actions&nbsp;qui lui sont confi\u00e9es : il pilote, coordonne, suit (technique et planning) et veille au respect des budgets pour le compte de son client. Pour mener \u00e0 bien les projets&nbsp;qui lui sont attribu\u00e9s, il va identifier les attentes et les besoins de son client au sein d&#8217;un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u2019EST QUOI UN CHEF DE PROJET EN AGENCE DE COMMUNICATION\u00a0?\u00a0 - Agence Puck<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de communication, positionnement de marque, marketing, retrouvez ici nos astuces et conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/dev.agence-puck.fr\/actualites\/cest-quoi-un-chef-de-projet-en-agence-de-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u2019EST QUOI UN CHEF DE PROJET EN AGENCE DE COMMUNICATION\u00a0?\u00a0 - 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