{"id":2560,"date":"2022-03-24T16:34:03","date_gmt":"2022-03-24T15:34:03","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=2560"},"modified":"2023-06-14T17:08:44","modified_gmt":"2023-06-14T15:08:44","slug":"puck-et-la-vision-du-community-management","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/puck-et-la-vision-du-community-management\/","title":{"rendered":"PUCK ET LA VISION DU COMMUNITY MANAGEMENT"},"content":{"rendered":"
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Le community management est une discipline qui a n\u00e9cessit\u00e9 d\u2019\u00eatre prise en compte dans les agences de communication. En effet, le d\u00e9veloppement des r\u00e9seaux sociaux en a fait un canal, voir un mode de communication qu\u2019une agence de communication doit mettre \u00e0 profit. On imagine souvent le community manager comme un simple gestionnaire ou animateur d\u2019une page Facebook. Or son efficacit\u00e9 d\u00e9passe largement ce cadre. Aujourd\u2019hui, il serait m\u00eame plus juste de consid\u00e9rer qu\u2019il est le manager des m\u00e9dias sociaux, il est un porte-voix de l\u2019entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Qu\u2019est-ce qu\u2019un community manager ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On imagine souvent le community manager comme un simple gestionnaire ou animateur d\u2019une page Facebook. Or son efficacit\u00e9 d\u00e9passe largement ce cadre. Aujourd\u2019hui, il serait m\u00eame plus juste de consid\u00e9rer qu\u2019il est le manager des m\u00e9dias sociaux, il est un porte-voix de l\u2019entreprise.<\/p>

Le Community Manager est le garant de l\u2019e-r\u00e9putation de son entreprise (\u00e0 l\u2019heure du principe de pr\u00e9caution, ce n\u2019est pas n\u00e9gligeable). C\u2019est un strat\u00e8ge, un cr\u00e9ateur, un influenceur et un f\u00e9d\u00e9rateur. V\u00e9ritable couteau suisse de la parole de l\u2019entreprise sur les r\u00e9seaux sociaux que nous utilisons tous, il s\u2019adapte et trouve toujours de nouveaux angles pour int\u00e9resser et fid\u00e9liser les internautes \u00e0 travers le partage des contenus qu\u2019il partage.\u00a0<\/p>

Il poss\u00e8de une grande culture web. Il est au courant des derni\u00e8res tendances en mati\u00e8re de social media. Il a une forte capacit\u00e9 \u00e0 rebondir sur l\u2019actualit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le community management dans le B2B ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En 2022, avoir un community manager pour son entreprise devient primordial. Pour cela, il est n\u00e9cessaire de comprendre l\u2019importance d\u2019une pr\u00e9sence sur les r\u00e9seaux sociaux et internet en g\u00e9n\u00e9ral. Aujourd\u2019hui, les Community Managers se retrouvent souvent dans les entreprises BtoC<\/strong>, o\u00f9 le r\u00f4le d\u2019animateur de communaut\u00e9, et o\u00f9 la connaissance technique des produits est un enjeu moins important.\u00a0<\/p>

En\u00a0BtoB<\/strong>, le poste est plus strat\u00e9gique. Les entreprises ont souvent le r\u00e9flexe de le confier \u00e0 un jeune stagiaire qui sera \u00e0 priori plus \u00e0 l\u2019aise avec les r\u00e9seaux sociaux. Mais les entreprises BtoB qui commercialisent des produits complexes doivent comprendre que le Community Manager a un r\u00f4le d\u2019ambassadeur, et qu\u2019il doit donc bien conna\u00eetre l\u2019entreprise, ses produits et son fonctionnement pour avoir un r\u00f4le efficace sur le web et au sein des communaut\u00e9s.<\/p>

Il est important d\u2019ajouter que le Community Manager fait partie d\u2019un rouage au sein duquel peuvent s\u2019entrecroiser graphic designer, r\u00e9dacteur ou encore chef de projet…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelle est la mission du Community Manager ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Outre la ma\u00eetrise des outils n\u00e9cessaires \u00e0 son m\u00e9tier, le Community Manager doit imp\u00e9rativement comprendre les besoins de sa communaut\u00e9 pour interagir judicieusement avec ses membres.\u00a0<\/p>

  1. Un strat\u00e8ge du social media\u00a0<\/strong>

    Apr\u00e8s avoir effectu\u00e9 une veille compl\u00e8te du secteur d’activit\u00e9 et de l\u2019entreprise, il sera \u00e0 m\u00eame de proposer une strat\u00e9gie de communication efficace pour les r\u00e9seaux sociaux.\u00a0Il se fixe des objectifs pr\u00e9cis pour suivre leurs \u00e9volutions, analyser les r\u00e9sultats et ainsi adapter au mieux sa strat\u00e9gie.
    (Audit – Strat\u00e9gie – Objectifs – Analyses)\u00a0<\/p><\/li>

  2. L\u2019engagement est une priorit\u00e9\u00a0<\/strong><\/p>

    Ce sont plus clairement les interactions que nous avons avec les abonn\u00e9s, les followers. L\u2019objectif pour un CM est de convertir ce follower en ambassadeur de la marque, du produit. Cet ambassadeur, une fois engag\u00e9, va automatiquement partager, liker et commenter certaines publications, ce qui d\u00e9multipliera la visibilit\u00e9 de celles-ci. C\u2019est ce qu\u2019on appelle le curated content et c\u2019est gr\u00e2ce \u00e0 cela qu\u2019on fait le \u201cbuzz\u201d.
    (Interactions – ambassadeur de marque – Viralit\u00e9)\u00a0<\/p><\/li>

  3. Garant de la e-r\u00e9putation et\u00a0 mod\u00e9rateur hors pair<\/strong><\/p>

    La mod\u00e9ration ne peut pas \u00eatre l\u2019affaire de stagiaires ou amateurs, car l\u2019e-r\u00e9putation d\u2019une entreprise est plus rapide \u00e0 d\u00e9truire qu\u2019\u00e0 construire. C\u2019est une des comp\u00e9tences cl\u00e9s du CM qui met en exergue le savoir-faire d’une gestion de crise. En effet, son r\u00f4le est d\u2019assurer un d\u00e9bat positif qui va pouvoir maintenir cette e-r\u00e9putation. Pour cela, l\u2019\u00e9coute attentive et surtout r\u00e9active de sa communaut\u00e9 est un aspect crucial.\u00a0
    Au sein de l\u2019entreprise, le CM permet \u00e0 son \u00e9quipe d\u2019am\u00e9liorer constamment leurs projets en faisant remonter les informations, comme les r\u00e9clamations ou en lan\u00e7ant des discussions constructives sur des services, des produits ou encore des processus.
    (Leader d\u2019influence – gestion crise – remonter les informations)\u00a0<\/p><\/li>

  4. Un cr\u00e9ateur de contenu<\/strong><\/p>

    Un Community manager poss\u00e8de aussi parmi ses comp\u00e9tences, celle de savoir cr\u00e9er des contenus renouvel\u00e9s et originaux. \u00c9criture d\u2019article de blog, r\u00e9daction de publications pour les r\u00e9seaux sociaux… Si tout le monde aujourd\u2019hui se renseigne directement sur le web, il faut alors mettre en place une strat\u00e9gie de marketing de contenu pour r\u00e9pondre aux attentes et interrogations contemporaines.
    (R\u00e9daction – Design – Marketing du contenu)<\/p><\/li><\/ol>

    Retrouvez ci-dessous notre infographie r\u00e9capitulative des missions du community manager<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Le community management est une discipline qui a n\u00e9cessit\u00e9 d\u2019\u00eatre prise en compte dans les agences de communication. En effet, le d\u00e9veloppement des r\u00e9seaux sociaux en a fait un canal, voir un mode de communication qu\u2019une agence de communication doit mettre \u00e0 profit. On imagine souvent le community manager comme un simple gestionnaire ou animateur […]<\/p>\n","protected":false},"author":1,"featured_media":2882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nPUCK ET LA VISION DU COMMUNITY MANAGEMENT - Agence Puck<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de communication, positionnement de marque, marketing, retrouvez ici nos astuces et conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-puck.fr\/en\/actualites\/puck-et-la-vision-du-community-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUCK ET LA VISION DU COMMUNITY MANAGEMENT - 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